Product Localization is a means of adapting the product or service in a manner that it is able to successfully sustain in a foreign market. Due to the vast diversity between different markets, merely translating the text from one language to the other is not the solution anymore. A phrase or idiom from English would never carry the same punch when translated to a non-English language. In each new market, there are a variety of cultural factors, including language, that affect customers' perceptions of the product, which in turn affect their decision to purchase from vendors. Failure to properly identify and address these barriers can place the entire product globalization plan in risk.

Localization means ensuring that your software "speaks" the language of your end customers. In a globalized world, localization can make the difference between success and failure in your target markets. However, as the business environment becomes increasingly competitive, the challenge of adapting software, documentation, online help, web pages and manuals to conform to the cultural, linguistic and regulatory needs of each customer becomes paramount. Localization has effectively become the cost of doing business in the global market.

Our Offerings
Texnovate’s Product Localization services includes:

• Product Review & Recommendation - Texnovate can review your product/solution from a localization perspective for specific regions and make recommendations for localization related changes.
• User Interface Localization - Translation, adaptation and technical validation of the user interfaces, resource compilation and functional testing
• Feature Modification - Based on the recommendation made, we can also work on the feature or process modification based on the local requirement thereby enabling you to spend time on the core product.
• User Assistance localization - Translation and adaptation of your online help, documentation and manuals
• Documentation Localization - translation and adaptation of the catalogs, brochures and promotional campaigns