Texnovate has developed a few frameworks and tools towards helping us being more effective with our target customers. I2P is one such framework specifically built with our product development customers in mind. Below, we look at the I2P framework in more detail.

I2P Framework (Ideation to Product)
Most of the product companies have a number of good product concepts/ideas surrounding their existing product lines. But to develop and investigate all of these ideas, dedicated time and money is required. Our I2P offering is intended to assist these companies at all of the various stages of their product idea in achieving their business vision. This unique offering can help provides services tailored to develop the entire product right from the idea stage.

As discussed, the I2P framework can help our customers at various product lifecycle stages such as:

A] Idea
Any good idea needs to be analyzed properly and all possibilities explored. Our expertise in product development can help our customers in undertaking this exercise in a cost effective manner. We do this by using the following techniques:

• Customer idea realization - collaborative discussion cum brainstorming
• Business value extraction (competitive value analysis)
• Market Research to consolidate the viability of idea and identification of possible target markets
• Mapping and forecasting

We use the above methods to make recommendations to augment our customer’s decision making process.

B] Feasibility Analysis
The first two phases in I2P viz. analysis and the ideation stages are key in driving forward the product vision and thus ensuring that the right decisions are made in the subsequent stages. During the analysis phase, we help our customers in carrying out:

• Competitive product/feature mapping
• Subject matter review
• Product Scenario analysis – each product scenario is explored deeper with a clear understanding of conversion into a product

When deciding on product features, it is important that the right options be selected. We help our customers in making these choices by using our framework of decision criteria, which include

• Cost Quality and Time balance
• Flexible and extensible solution (from future enhancements perspectives)
• User and maintenance friendly
• Extensible product architecture
• Low maintenance and enhancements cost
• Time to market

C] UI & Prototyping
Prototyping is one of the techniques for helping our customers envision the product. Different types of cost-effective prototypes are offered depending on the product requirements and decision reached in the previous two phases. Following is a list of prototypes we help develop.

• Proof of concept prototypes
• Evolutionary prototypes
• Rapid development prototypes
• Usability prototype using wireframes

At this stage, we also help our customers undertake a usability review of the product to come up with user friendly design. For details of this, please look at our User Centered Design Services

D] Software Engineering Implementation
Once the prototype is approved, we help our customers decide on the best option for implementation by offering them one or all of the following services:

• Agile Iterative development methodology for incremental feature releases
• Open source technologies for cheaper implementation costs
• Collaborative consulting for technological and functional implementation
• Modular Product development

Product is designed as an aggregation of various modules and user flows. Using industry best practices and our proven Software Engineering best practices, the product will be developed in such a way that prioritized modules/ features will be available in the initial phases of development. The product development undergoes the following main stages:

• Architecture & Design
• Coding & Unit Testing
• Quality Assurance & Testing
• Integration

Please take a look at our Servicessection for details on our other offerings in these areas.

E] Product Release and Deployment Support
Texnovate can support you in more than one ways as you prepare for your product release. This includes (but is not limited to):

• Product Testing Support
• Package Design and Development
• Continued product support for existing features
• Incremental Features development
• Technology Migration